On Guerrilla Warfare For
Print media persists with the theory that chemical warfare is more related to destruction than protection. Chemical warfare is dependant on properties of chemical agents rather than explosive forces. ‘Chemical Weapons Convention’ suggests that all toxic chemicals can be considered as chemical weapons if used for prohibitive purposes.
The danger of non-conventional warfare can be gauged by the fact that it severely injures or even kills people during training, storage and usage. All the three types of warfare are different from each other but are methods of non-conventional warfare. Many government bodies and institutions around the world are trying to prohibit or limit the usage of biological, chemical and nuclear weapons for the risks it portrays to mankind.
Part of the connection is sharing what we, as small business owners, care deeply about. We provide solutions to our customers, yes. But we also give our customers opportunities to feel seen and to express what they care about.
Unlike Uncle Lou, Dave got into his business because he wanted to support sustainability in the construction industry. Dave saw a lot of waste and it bothered him. He decided to contribute to solving the problem.
Uncle Lou has a big heart and I love him but he and I just don’t see eye-to-eye on our definition of “effective” when it comes to sales and marketing.
Small businesses can’t afford marketing in which the end goal is “awareness” or “share of mind”; small business marketing goals are results and profit.
The conversation I had with my uncle was not about convincing him that my way of marketing was better than his. It was to clarify a common idea that guerrilla marketing is about strong-arm, no-holds barred marketing tactics.
About four times a year I fly to Chicago and visit with my extended family which includes catching up with my “Uncle Lou.”
sternwaysmaculates 